Released on = January 9, 2006, 10:32 am

Press Release Author = Practice Building Center

Industry = Small Business

Press Release Summary = In the competitive field of chiropractic, it takes a lot
more than being a good doctor to grow your practice. Ben Cummings, the
self-proclaimed #1 practice building expert, shares his top 3 tips for growing a
practice today: set aside time for marketing, use much more targeted marketing, and
implement a reactivation program.

Press Release Body = World\'s #1 Practice Builder Reveals His Top 3 Tips for Building
Today\'s Chiropractic

In the competitive field of chiropractic, it takes a lot more than being a good
doctor to grow your practice. Ben Cummings, the self-proclaimed #1 practice building
expert, shares his top 3 tips for growing a practice today:

1. Set Aside Time for Marketing: Doctors are so busy treating patients, that
marketing gets a low priority. Instead divide your workweek into three types of
days: Rain Maker Day, Free Day, or Work Day. Ben suggests that doctors should first
schedule Free Time and make it a priority so as to recharge their batteries. Next
comes the Rain Maker Day - one full day set aside weekly, during which the doctor
works only upon marketing his services. Last comes the Work Days, the days in which
the doctor works within the practice treating patients. \"By setting aside one full
day per week to work on building your practice, you are now forced to work on the
most important aspect of practice building - your own growth.\"

2. Use Much More Targeted Marketing: The age of mass marketing is dead. Smart
doctors are investing their marketing dollars in neighborhood marketing. Our
research indicates that 96% of the typical patient base resides within 3 miles of
the practice. This indicates that the doctor should be investing to get his message
out within this narrowly defined target region. Using tools such as direct mail,
doctors can achieve excellent results with minimum waste.

3. Implement a Reactivation Program: The #1 asset doctors possess is their prior
relationships with patients. Patients frequently drop out of care for no other
reason then they get busy with other things. A good reactivation program reminds
them you can still help. We have helped doctors to generate $30,000 in a single 30
day period, just with an effective Reactivation Program. They can produce some of
the highest returns on investment.

For more information on practice building, visit Ben Cummings\' website at
www.practicebuildingcenter.com.


Web Site = http://www.PracticeBuildingCenter.com

Contact Details = Ben Cummings||141 Summit Drive||Rochester ,
14620||$$country||||585-241-9822||bencummings1@yahoo.com||http://www.PracticeBuildingCenter.com